Priority Axis 2 – Promoting Sustainable Tourism
Operational Programme I - Priority Axis 2 aims to promote a sustainable and competitive tourism industry able to reach its maximum potential for growth and to re-affirm its central role in Malta’s economic activity.
The financial allocation for this Priority Axis amounts to €120,000,000 of which €102,000,000 are Community Funding (European Regional Development Fund).
This Priority Axis also aims to reach a number of operational objectives:
To support the upgrading of the tourism product;
To promote the Maltese Islands as a prime and diverse tourist destination;
To improve the competitiveness of tourism and culture operators.
Focus Areas of Intervention
The focus areas of intervention identified by this Priority Axis are:
Operational Programme I for further detail. Information on the Priority Axes can be found in Chapter IV of OPI.