Operational Programme I - Priority Axis 2 aims to promote a sustainable and competitive tourism industry able to reach its maximum potential for growth and to re-affirm its central role in Malta’s economic activity.

The financial allocation for this Priority Axis amounts to €120,000,000 of which €102,000,000 are Community Funding (European Regional Development Fund). 

Operational Objectives

This Priority Axis also aims to reach a number of operational objectives:

1. To support the upgrading of the tourism product;
2. To promote the Maltese Islands as a prime and diverse tourist destination;
3. To improve the competitiveness of tourism and culture operators.  

Focus Areas of Intervention

The focus areas of intervention identified by this Priority Axis are:

• Product Development
• Niche Market Development and Branding
• Aid Schemes to Tourism / Cultural Undertakings  

Further Information

• Main page on Operational Programme I
• Download Operational Programme I for further detail. Information on the Priority Axes can be found in Chapter IV of OPI.